MEXICAN MEDIA
Soaps and Sensibilities - 3:30PM
Telenovelas are among the most prolific television genres in Mexico.
The Global Media Festival will host premier creators of Telenovelas such as Carla Estrada and other professionals to speak on this Mexican media form that is exported all over the world. Learn about Telenovelas behind the scenes, their impact on culture, and potential to educate.
Featuring:
Carla Estrada
Claudia Silva-Olachea
Moderated by Laura Flores Ibinarriaga
Panelists
Carla Estrada
Carla Estrada is widely considered the best producer of soap operas and telenovelas.
In January, 2007 People En Español named Estrada one of The 100 Most Influential Hispanics in the world. When aired in the United States, Estrada's telenovela Amor Real shocked the world by having higher ratings than all of the other television shows in America; placing Univision on top of American networks such as NBC and ABC.
Estrada went to the Univerisity of Mexico in Xochimilco (UAM). Before graduating from the UAM in 1978, Estrada had already been hired by Televisa. She made history at Televisa by becoming the first woman producer in Mexican television history.
Her first soap opera was Pobre Juventud. Before that, she had been the producer of the teen-oriented show, Xe-Tu, where many superstars, such as Gloria Trevi, participated.
She has often spoken about the importance of transmitting positive messages through her shows and her fascination towards love stories.
Laura Flores Ibinarriaga
Laura Flores Ibinarriaga is a native of Mexico City where she received her Bachelor degree of Science in Communications at Universidad Iberoamericana.
She specialized in advertising and organizational communication. From 2008 to 2010, she worked in public relations gaining experience with multinational companies such as FedEx and Puma.
Currently, she pursues her master degree in Communication Management at the University of Southern California where she focuses in the preferences of Hispanics in the United States.
Moderator
Claudia has over 20 years of professional experience in international sales, new business development, corporate branding and cross-functional strategies across a range of industries and geographies.
During her ten years at Televisa , Claudia has been involved in all areas related to international content distribution and format licensing, including strategic planning, marketing, operations and sales. She currently plays a lead role in developing Televisa’s business in Latin America, with a focus on maintaining long-term, profitable, and mutually beneficial client relationships.
Claudia has also a key role in fostering cohesiveness across sales teams in Europe and Asia and acts as a primary interface with all business units, to maximize business opportunities by providing our clients with integrated content solutions.
Claudia holds the degrees of MBA and BA from the Instituto Tecnológico y de Estudios Superiores de Monterrey and diplomas in marketing communications and strategic planning from the University of Michigan Business School.
Claudia Silva-Olachea